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Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the



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Introduction to Marketing Management

PART 1: Assessing the Marketplace Chapter 1 Overview of Marketing Chapter 2 Digital Marketing Chapter 3 Marketing Ethics, Sustainability and CSR Chapter 4 Analysing the Marketing Environment PART 2: Understanding and Targeting the Marketplace Chapter 5 Consumer Behaviour Chapter 6 Segmentation, Targeting and Positioning Chapter 7 Marketing Research PART 3: Value Creation …

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Marketing by Dhruv Grewal Michael Levy Shane Mathews November 26th, 2018 - Marketing Ebook written by Dhruv Grewal Michael Levy Shane Mathews Paul Harrigan …

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